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Earning Money Without Do Anything to do with Membership - Myths and Realities

Earning Money Without Do Anything

Earning money without really working is a dream shared by many people. 

Some believe that it is (still) possible to achieve this through the good old affiliation technique. Myth or reality? The Fabrique du Net gives you its opinion on this question. But before we do that, let's first recall what affiliation is and how it works for those who are not yet very familiar with this audience monetisation technique. At the end of the article, we will explain how to get started with affiliation in 4 steps. Enjoy reading!
Affiliation, an old and still effective monetisation technique

Affiliation is a fairly old technique that allows publishers to monetize their audience and merchants to sell more products without taking risks. Yes, when you are a publisher, it is possible to earn money with affiliation without working a lot...provided you have worked very well at the beginning.
Simple and complete definition of affiliation

Affiliation is a fairly old marketing technique that allows advertisers / merchants to sell more products or services, and website publishers to monetise their audience. It is a technique which, despite its effectiveness, remains unknown to many publishers. It's a pity, because it means missing out on a source of revenue that is at hand when you have an audience.

Although affiliation is a digital marketing technique, the principle is very innovative and has existed in the offline world for decades. In its simplest form, affiliate marketing involves three components:

  •     A merchant (also called an advertiser) who wants to sell a product or service.
  •     An affiliate, i.e. a site publisher who wishes to offer this product or service to its audience.
  •     A product or service.

The affiliate proposes a link on its site that takes you to the merchant's landing page (page that allows you to buy the product or service). This link can be textual or can take the form of a banner. Each time a site visitor clicks on the link and buys the product/service, the affiliate receives a commission from the merchant. A commission proportional to the price of the product. The affiliate link has a special form that allows the merchant to identify the visitors of the landing page who clicked on the link, and therefore to know the number of sales made thanks to the partner publisher. The principle of affiliation is as old as the world. Basically, the affiliate can be compared to the merchant who earns commissions on the products or services he sells.

In order to become an affiliate, you first need a website. Find out how much it costs to create a website.

For a publisher, the revenue generated by an affiliate is calculated using several small equations. First of all, you need to calculate the number of referrer visitors, i.e. the number of visitors to the site who clicked on the affiliate link(s) displayed on the site. Number of referring visitors = Total visitors x click rate on affiliate links. To calculate the referrer revenue, i.e. the merchant's revenue generated by the partner publisher, the equation is as follows: number of referrer visitors x conversion rate x average purchase price. The conversion rate here refers to the percentage of referrer visitors who buy from the merchant's site. The publisher who wishes to calculate its affiliation revenue must multiply the referrer revenue by the commission rate negotiated with the merchant: referrer revenue x commission rate.

These calculations identify the keys to the success of an affiliate programme from the publisher's point of view. The higher the volume of the publisher's audience, the higher the click-through rate on affiliate links, the higher the conversion rate of referrer visitors and the higher the commission, the more revenue the affiliate will generate for the publisher. Of course, revenue also depends on the price of the product or service in question. These success factors depend very much on the relevance of the product/service that the publisher offers to its audience ("product/audience fit"). If you are the publisher of a travel site, you are more interested in offering travel affiliate offers than baby nappy offers.

For merchants (or advertisers), membership has many advantages as well, as long as the risk is minimal. They only pay the commission if they buy, i.e. if the lead converts. The ROI is therefore inevitably positive. There is also a pay-per-lead model (cost per click), but this is very much a minority model. In the latter case, the merchant pays money to the publisher for each click on the affiliate link. Affiliation is also interesting from the publisher's point of view - the one we are interested in in this article. Affiliate marketing allows you to monetize your audience in a fairly simple way and without a lot of work.


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