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How to Monetize / Make Money with Your Facebook Page 2021?

 How to Monetize / Make Money with Your Facebook Page 2021?

Make Money with Your Facebook Page 2021

Facebook, a social network open to the public since 26 September 2006, is the most widely used social network today, with over 22 million active daily users in France! It is necessary for any company or personality to be present on Facebook. Today there are two main types of Facebook accounts: personal accounts and fan pages. In this article, we are going to focus more particularly on fan pages, which allow you to publish various contents (written statuses, images, videos,...). We are going to see together what are the different ways to optimise your fan page and monetise it in the best possible way.
Earning money with your Facebook page is a work of substance and form that requires several factors to be combined: a very good content, a qualitative audience and the right monetisation tools. Good content for a good audience Of course, to start optimally monetising your Facebook page, you must first make sure you regularly feed it with quality content. This content must be content that is related to the theme of the page or the organisation represented by the page. There are 4 main types of publications: photos (without links), videos, simple statuses and links. It would seem that the best solution is to regularly alternate the type of publications on your page. And this, even if most recent studies since 2014 agree on the fact that videos posted natively on Facebook now win the prize for the best average reach obtained. The hours and days your publications are scheduled are also very important. A Buzzsum study of over 500,000 Facebook posts shows us that subscribers' news feeds are very busy between 10am and noon. It also showed that Saturdays and Sundays are days on which very few pages publish. It then becomes interesting to post at the least "busy" times to get as much visibility as possible. Times and days with the most publications Publishing by following all these rules ensures you a good visibility and a quality audience. Qualitative audience does not necessarily rhyme with quantitative audience.
For example, monetising a page that has acquired a lot of fans through fan buying will be much more laborious than a "healthy" fan page. There is also a 'page certification' feature that can be taken into account. This is materialised in the form of a small blue acronym to the right of the page name. The advantages of this feature are rather limited, but it allows your page to gain credibility and professionalism. The Influence4You tip: Certifying your page is a formality but proves to be a plus. It is an additional guarantee of quality, you can certify your page simply by following the instructions available on this link: Monetization tools
Membership Affiliation is an indirect partnership with a brand via an affiliation platform. In general, the aim is for the brand to increase traffic on its merchant site, its number of registrants and its online sales. The brand, then called an advertiser, will have to register with an affiliation platform (for example Tradedoubler, Netaffiliation or Zanox/AffiliateWindow, which are the major French affiliation platforms, but there are many others) and establish its "affiliation programme" in which will be specified the method(s) of remuneration, the amount and various conditions that must be met for the programme to take place. The platforms themselves generate so-called "tracked" hyperlinks that will record all the actions carried out by each visitor. They will make it possible to establish complete statistics for affiliates and advertisers. The modes of remuneration can be all or part of the following modes : CPC (cost per click, you will be remunerated for each click made on the tracked link). CPL (cost per lead, you will be remunerated for each registration generated). CPA (cost per action, the action being, for example, a sale, or the installation of an app, etc.).
To be able to monetise your Facebook page using affiliation, you will first need to register on an affiliation platform (or several, depending on the brands you wish to affiliate for) and subscribe to the programmes of the advertisers you wish to promote.

Influence4You advice: we advise you to select brands that resemble you, or that are in line with your editorial line. Once your registration has been validated by the advertiser, the platform will provide you with a full set of elements (such as banners and tracked links) to start promoting the advertiser (the tracked link is a specific URL that will record all clicks, registrations and sales that will be made from your Facebook page). It is then up to you to make a nice publication following the brand codes to encourage subscribers on your Facebook page to click on the link and buy the brand's products. The Influence4You tip: pay tribute to brands in beautiful publications, while respecting your editorial line, the respect of your subscribers and that of the brands. affiliation Example of the interface of the Affiliate Window affiliate platform. Propose sponsored posts to partner brands Influence marketing is on the rise. Brands are very interested in influencers and communities of all sizes. Increasingly, they like to appeal to less influential influencers than influence stars. They are interested in delivering a message that will not be "drowned in the crowd". The sponsorship of your Facebook publications by a brand is a direct partnership between you and the brand. It can be a product test campaign, i.e. the brand sends you free products to be tested and promoted to your community, or it can be a paid operation (with photos, videos, etc.) at a fixed price. The Influence4you tip: never hide from your community when you are in partnership with a brand when you publish, you could lose subscribers who might feel "used" (and in any case it is illegal, according to article L121-1 of the consumer code). In the past, this type of remuneration was reserved for the most powerful influencers who were contacted directly by the brands. In recent years, platforms such as Influence4You or its American counterpart, Famebit, have emerged to facilitate these partnerships. The influencer only has to register to have direct access to all the campaigns offered on the site, simply apply, get the brief imposed by the brand and then create his publication and have it validated to get paid. Influence4brands Presentation of the campaigns on the Influence4You platform This type of platform is set to revolutionise influence marketing by easily bringing remuneration to influencers on their various social networks and you need to take a serious interest in it. For some time now, Facebook has been making it possible to branded content in a more regulatory way, by officially announcing the brand's account in the publication, but this functionality requires a verified page with a blue badge. The Influence4You tip: the Influence4You platform combines product placement campaigns AND affiliation campaigns. This gives you access to different monetisation tools from the same interface for maximum time savings. A sort of "one-stop shopping" for monetisation. Other ideas for making money with Facebook Other solutions are available for you to take advantage of your Facebook page and earn money or visibility: The exchange of posts This is a kind of visibility exchange with other Facebook pages. By mutual agreement, you will make one or more posts to get your subscribers to visit another page, which will do the same on its side or which will pay you either for the publication or the number of fans earned through this publication. This is not really monetisation, but a smart exchange of good practices. The sale of Facebook pages A slightly more radical solution to make money on Facebook. If you have a fairly large community on your Page, you may be able to sell the Page to someone who wants to get started on Facebook without having to go through the Page creation and fan acquisition checkbox. It's best for the buyer to check that the theme of the purchased Page is consistent with the community he or she wants to create next: whatever happens, subscribers don't generally like this principle and very often unsubscribe when a Page changes owner, name or theme.

The creation of a shop on Facebook If your activity as an influencer leads you to become a creator of goods or services, such as Natoo and its jewellery brand Joyau Magique, for example. Your Facebook page can become an excellent showcase to sell your products. Facebook is improving the quality of its shop service for Pages on a daily basis, and a shop on Facebook is now as effective as a merchant site (but accessible directly by your entire Facebook community). Conclusion From all of the above, if you're an influencer who regularly posts quality content at the best times of the day, it's obvious that at some point you're going to ask yourself the question of monetisation. When this is the case, you now have all the cards in your hand to tackle this step with confidence.


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