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Advertising on Craigslist

Advertising on Craigslist 


Advertising on Craigslist is beneficial for pretty much any business offering products or services. Whether these products are offered through ecommerce websites or physical stores, the business owners can see financial gains through advertising on Craigslist. Right off the bat unlike other advertising opportunities there is almost no risk associated with posting on Craigslist. With the exception of job postings and housing postings in specific markets, advertising is free on Craigslist. Clients are asked to agree to the terms of service of the network and are required to follow specific guidelines when posting advertisements however there are no financial obligations to those placing advertisements on Craigslist. This implies the individuals who post advertisements don't need to be worried about whether or not the advertisement they place will meet their expectations in terms of sales generated.

Reaching Potential Customers on Craigslist

Another reason why posting advertisements for products or services on Craigslist is so beneficial is the likelihood of reaching a large audience of potential customers. An audit of the Craigslist certainty sheet reveals relevant information regarding the measure of traffic the site receives. According to this information Craigslist receives approximately four billion page views each month with ten million people using Craigslist each month. From these statistics unmistakably advertisements placed on Craiglist are probably going to receive probably some attention from potential clients.

With such a large number of visitors using Craigslist each month the advertising potential outcomes are limitless, notwithstanding, there are no guarantee any of these visitors will be interested in your products or services. Like any marketing campaign, your advertisements on Craigslist must be interesting, informative and in a location where you will reach your target audience.

Finding Your Target Audience on Craigslist

We've just discussed the number of visitors using Craigslist each month however the key to taking advantage of these numbers is to target your advertising in a manner planned for reaching your target audience as opposed to a wide audience of individuals who have no specific interest in your products or services. It is substantially more beneficial to reach a small audience of those with an unmistakable fascination for your products or services than to reach an a lot larger audience of the individuals who are not interested. The individuals who have an interest in your products or services are your target audience.

The key to reaching your target audience on Craigslist is placing your advertisement in the most appropriate locations. Craigslist has a specific section for businesses to advertise their services. This section is separated into a number of categories. The individuals who are in the business of computer repair would be savvy to place their advertisement in the computer section as opposed to the automotive section because individuals searching for computer help will naturally migrate to the computer section. It might sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it doesn't go too far to spamming the section.

On the off chance that there is certainly not a specific section for the products or services offered by your business there are a couple of options. Business owners can place an advertisement in the section for small business advertisements where it might be found by those doing a search in this section. On the other hand the business proprietor can contact Craigslist to suggest the addition of another category. They might be eager to oblige on the off chance that they believe this category warrants an addition.

The Difference among Advertising and Spamming

Advertising on Craigslist is a certain something yet spamming is very another. Placing an advertisement in an appropriate section of Craigslist is acceptable; be that as it may, placing a similar advertisement in almost every section of Craigslist websites for a number of different geographical regions is viewed as spam. Spam is ineffective for a number of reasons. Most importantly potential customers who see a particular advertisement in a number of different locations are probably going to perceive the spamming techniques and be less disposed to disparage this business. Additionally, if Craigslist detects the practice of spamming they may delete the majority of the postings and could potentially forbid advertisements from the individual in the future.

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